When you want to draw a crowd A client was heading out to a huge industry trade show in Las Vegas. This global company is famous for their core product, but had recently added something new they were eager to showcase. They called, anxious to draw crowds to their booth so they could tell their […]
The Shirt On Your Back My daughter wandered in last night wearing a lacy dress with an old screen printed sweatshirt over it. I mean really old. If it was a car it would have classic plates. Across the front of the royal blue crewneck are plastered the words, “WORKING PRESS”. She loves that shirt […]
A Tale of Two Pens… Fact: A lousy promotional product costs a lot more than a brilliant one. No matter what. Once upon a time, there were two pen orders. Both orders were for 1000 pens that cost $.52 each. That’s where the similarity (and the math) ends. Read on… 1000 Scratchy Pens: $.52 each. […]